boston direct mail marketing

[deniss]

Hi friends,
The concept of directmail advertisement and promotion is changing day by day.
Basically direct mail is still the leading form of advertising for reaching your customers or prospects on a one-to-one basis while driving a specific call to action.
Direct Mail allows you to target your message to a very precise audience, is highly personalized, measurable for effectiveness, and actively engages the reader while they view their mail.
In fact, a recent survey on direct mail effectiveness concluded that:
73% of consumers prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail.
70% of consumers preferred mail for receiving unsolicited information on products and services from companies with which they are not currently doing business.
86% of consumers preferred mail as their channel of choice for confidential communications such as bill, banks statements, and financial reports.