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Red Reef Laboratories International, Inc. (RRLB) Finds Gold in Diversification

Friday , January 23, 2009 16:30ET


DEERFIELD BEACH, FL and NAPOLEONVILLE, LA -- (Marketwire) -- 01/23/09 -- Red Reef Laboratories International, Inc. (PINKSHEETS: RRLB), a diversified scientific research, development, and marketing group, announces Versace Direct LLC, a wholly owned subsidiary of Red Reef Labs, launches "FAT PETER," an exclusive line of "lifestyle" supplement products targeted toward the Gay, Bi and Trans-gender community.

The wired GBT population is of interest because it has been characterized as the "marketer's dream audience."

According to the Commercial Closet Association, the American market today is estimated to be valued at $660 billion, projected to reach $835 billion by 2011 -- based primarily on U.S. population growth and steady 7% representation of gays and lesbians within the overall population.

The majority of gay households are comprised of what the Census Bureau coined "DINKs" -- Dual Income, No Kids.

Simmons' research, comparing US gay consumers to the national index of consumers, reported that its group was 71% male and 29% female, twice as likely as the national index to be professionals or managers and have a household income over US$60K (indeed twice as likely to have household income over US$250K), twice as likely to have a degree, three times more likely to be online than the average consumer, four times as likely to spend over US$150 on long distance and twice as likely to spend US$250 on mobile phone services.

Versace Direct LLC will build name recognition for its "Fat Peter" brand through the use of advertising media concentrated in the Greater Fort Lauderdale area, with special emphasis in the Village of Wilton Manors. Statistics consistently show that gay tourism generates over a billion dollars annually into the local economies. Wilton Manors and area businesses cater to this market with hotels, spas, restaurants, bars, nightclubs and health clubs and tourists have consistently flocked to enjoy the amenities 12 months a year.

To participate in this market opportunity, Versace Direct plans to advertise on the gay oriented WEBSITES and in magazines, newspapers, tourism guides, etc., and to translate the resulting product identity to the internet. The Fat Peter website will allow repeat customers as well as new customers to access the product line nationally and even internationally. This proven method for building brand loyalty is extremely cost effective due to its ability to pinpoint and focus on the target audience.

"Teaser" ads will begin to appear in the Wilton Manors area February 15th.

The plan is to increase brand recognition by duplicating the advertising program with local media in predominately gay communities within major American cities, initially in the South East, and expand to the North East, Central and Western states, and as revenues permit, South America and Europe. Many of the print media we advertise in publish in gay communities within most American cities, and offer reduced rates for advertising as we expand, while at the same time provide statistical support for introducing new markets.

As cross marketing opportunities arise, such as with MyoTrend Nutritional Products LLC outlets, Red Reef's experienced marketing team will be in a position to take full advantage to enhance distribution and sales for both divisions.

About Red Reef Laboratories International, Inc.:

Red Reef Laboratories International, Inc. is a diversified scientific research, development, and marketing group established to assemble, develop, commercialize and bring to market a variety of products. The first series of products combines advanced surfactant technology and increasingly "green" compounds to create specialized formulas for the disinfection and decontamination of equipment and surfaces. A second series of products has been developed which are specially formulated nutritional items for the health and wellness industry. For more information, please visit the Company's web site at

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995:

With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those in the forward-looking statements. Those factors include, but are not limited to, the risk factors noted in the Company's filings with the United States Securities and Exchange Commission, such as the rapidly changing nature of technology, evolving industry standards and frequent introductions of new products, services and enhancements by competitors; the competitive nature of the markets for the Company's products and services; the Company's ability to gain market acceptance for its products and services; the Company's ability to fund its operational growth; the Company's ability to attract and retain skilled personnel; the Company's ability to diversify its revenue streams and customer concentrations; and the Company's reliance on third-party suppliers.

--------------------------------------------------------------------------------Contact:
Red Reef Laboratories International, Inc.
Dr. Claus Wagner-Bartak
(954) 725-9475


Source: Red Reef Laboratories International, Inc.