Protection from google penguin

[simmy]

Healthy and safe approach to build backlinks:

Guest Post - It is the most powerful method of building high quality backlinks to your website. Not only you earn a great backlink but this also does improves your relations with fellow webmasters in your niche.
Again remember : You should only submit your guest posts to popular and authoritative blogs in your niche and NOT to random and low quality blogs outside your niche !

Write great content - If you are writing useful and interesting content on your blog then your blog will have the ability to attract backlinks naturally. Don't worry about building backlinks...just write great content from your heart !
Part B) Outbound Links

A strict moderation on all your outbound links is equally important as inbound links.
Never ever link to any suspicious/questionable link from your blog post. As a matter of fact, webmasters accepting guest posts are most vulnerable to outbound link quality.

[Valdera92]

Hi,
Google penguin algo take eye on content so it is very important that the content is good and not copied. If content is copied or not useful then the rank of that website goes down.