BFHJ - News $$$$ Beneficial Holdings Establishes In-House Marketing Company

[JohnJohnson]

Beneficial Holdings Establishes In-House Marketing Company

MANAGUA, NICARAGUA, Oct 01, 2010 (MARKETWIRE via COMTEX) -- Beneficial Holdings, Inc. (PINKSHEETS: BFHJ), announced today the formation of Beneficial Marketing, Inc., a Colorado corporation, that will act as the exclusive full service advertising agency that will market the bet.cr by Beneficial brand casino worldwide, excluding the United States.

The Company has budgeted a significant amount of money to promote the highly anticipated launch of their bet.cr by Beneficial website. The creation of an ad agency was taken to increase the bottom line revenues. The volume of advertising revenues that the Company expects to spend worldwide requires the Company to take advantage of all discounts and commissions afforded to advertising agencies.

As an industry standard, advertising agencies receive a 15% discount. Beneficial believes that, considering the monetary volume that they anticipate spending for the launch of bet.cr by Beneficial, they should take advantage of any and all discounts and rebates that are available.

Beneficial Marketing, Inc. is already staffed by bilingual advertising representatives who will also assist with customer service.

Beneficial Marketing will also support the Company in approaching other land-based casino companies that do not presently have an online presence with proposals to form joint ventures. "There are many casinos throughout Central and South America that have a reputable brand for their online casinos that could become bet.cr affiliates and distribute co-branded disks to their customers for lifetime residual commissions of 30 to 45%," Alex Papic, Vice President of Beneficial Holdings, Inc., said.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is an international casino investment and ownership-management holding company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a fully operational restaurant, bar, and casino also in Managua, and a slot parlor in Masaya, Nicaragua. The Company has agreements in place to build another hotel in El Crucero, Nicaragua, and is negotiating several Central American gaming projects.

This release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.

Media Relations
Beneficial Marketing, Inc.



+505-8367-3333 Telephone



SOURCE: Beneficial Holdings Inc.

CONTACT:

[JohnJohnson]

Beneficial Holdings, Inc. Contracts to Acquire Seven Gaming Locations in Nicaragua

MANAGUA, NICARAGUA, Oct 06, 2009 (MARKETWIRE via COMTEX) -- Beneficial Holdings, Inc. (PINKSHEETS: BFHJ), a casino investment and management holding company, today announced that it has contracted for the purchase of seven gaming locations in Nicaragua. The Company has tendered its initial cash down payment towards the seven locations and will begin the transition procedure regarding each location over the next few months. This acquisition will bring the Company's total number of locations to eight.

The Company will take possession of one of the locations in Masaya, Nicaragua, within a week. Management from Inversiones Nacionales Capri of Managua, which is the seller of the businesses, will assist Beneficial Holdings, Inc. during the transition phase of this acquisition in exchange for a temporary management fee of 10% of the monthly net profits from the new locations.

Another two locations are also in Masaya. The remaining four establishments being acquired are in Managua and Tipitapa, Nicaragua.

On average, each location has been in business and profitable for over five (5) years.

The acquisition will increase the Company's gaming machine inventory to over 200 electronic gambling devices including slots, poker machines, and modern digital games manufactured by International Game Technology of Reno, Nevada.

Over the next sixty days, the Company will be engaged in intensive monitoring of the locations to determine methods to improve customer service, increase revenues, modernize the establishments, and offer additional products and services.

This press release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of the date hereof, and the company undertakes no obligation to update any statement to reflect occurrences after the date of this release

Contact:
Investor Relations
Beneficial Holdings

(702) 522-1527


SOURCE: Beneficial Holdings, Inc.

CONTACT:

Copyright 2009 Marketwire, Inc., All rights reserved.

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SUBJECT CODE: Travel and Hospitality:Casinos/Gambling
Financial Services:Venture Capital

[JohnJohnson]

Beneficial Marketing Implements an Aggressive Marketing Campaign for Affiliates
BENEFICIAL HOLDINGS INC (OTC) (USOTC:BFHJ)
Intraday Stock Chart
Today : Thursday 7 October 2010

Beneficial Holdings, Inc. (PINKSHEETS: BFHJ) announced today that its subsidiary Beneficial Marketing, in conjunction with Grupo Beneficial, will focus on establishing a very aggressive campaign to sign affiliates and partners to market its bet.cr by Beneficial casino.

The Company recognizes that a successful casino will require webmasters, bloggers, and even people with popular Facebook and MySpace pages to become partners of the bet.cr casino as it's all about branding and recognition.

Beneficial Holdings shareholders and all others who have a web presence can sign up for the bet.cr by Beneficial affiliate program at and follow it up with an email containing their affiliate username to and Grupo Beneficial will start their commission rate at 40% of casino winnings from their customers for the life of the account. Commissions can increase in the future depending on performance. In addition, there will be no loss carryovers. This means that if your customers win and your commissions for the month are in the negative, you start fresh the next month.

The Company offers a very aggressive affiliate program and encourages anyone to become involved to enhance the most talked about new online casino, bet.cr by Beneficial.

For more information please review the following links.

The Affiliates Directory



Jam Affiliates



Affiliate Online - Affiliate Programs Directory



Affiliate Programs Directory



Affiliate Locator



ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is an international casino investment and ownership-management holding company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a fully operational restaurant, bar, and casino also in Managua, and a slot parlor in Masaya, Nicaragua. The Company has agreements in place to build another hotel in El Crucero, Nicaragua, and is negotiating several Central American gaming projects.

This release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.


Media Relations

Beneficial Marketing, Inc.







+505-8367-3333 Telephone