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New Online Lottery Gaming Channel Partner Site Goes Live for NMLS

DUBLIN, June 9, 2009 /PRNewswire-FirstCall via COMTEX/ -- New Media Lottery Services, Inc. (OTC Bulletin Board: NWMD) ("NMLS"), the lottery content and systems provider, announced the live launch of its new online bingo and digital lottery game site 'CelticBingo.com.' The site is a partnership with The Irish Post newspaper in the UK and Rehab Lotteries, Ireland's leading charity lottery organization. This is the first white label of the successful RehabBingo.com site to go live.
The partnership with The Irish Post is just the first in a series of new 'channel' opportunities for NMLS to extend the RehabBingo.com brand across the UK and Ireland and to significantly broaden the site's user base. The RehabBingo.com site has enjoyed tremendous success to date with nearly euro 50,000,000 in prizes paid to players since launching in 2005. Funds raised from RehabBingo.com are used to support the charitable activities of the Rehab Group in Ireland & the UK.

The new site extends The Irish Post's brand through the online bingo and digital lottery games. It allows their readers to participate in promotions and competitions both online through the RehabBingo.com site and in The Irish Post weekly UK newspaper.

Commenting on the launch NMLS CEO John Carson said, "'CelticBingo.com' is the first white label channel partner site to go live for NMLS and Rehab Lotteries and, as such, leads the way for a number of high profile Irish & UK brand channel