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UI closes two software deals
Urbanimmersive closes two software affiliation deals
2015-12-16 12:42 MT - News Release
Mr. Ghislain Lemire reports
URBANIMMERSIVE PROVIDES CORPORATE UPDATES
Urbanimmersive Inc. has provided an update of its corporate business developments.
Financial situation
The company recently stabilized its financial position primarily as a result of the last two private placements from accredited investors (officers and directors of the company) that total $464,000 and, secondly, by the settlement of debt for shares. Meanwhile, management continues to rationalize its operating expenses efforts to focus on investments in development projects to achieve profitability. The company considers to have sufficient short-term liquidity to execute its development plan. However, it may have to make additional fundraising before reaching profitability and/or to support a more aggressive growth plan, according to the business opportunities being in negotiation.
Marketing content platform
The company continued to invest in the technological development of its real estate marketing content platform. It now includes a visual content provider marketplace, an on-line store (e-commerce) offering exclusive texts from freelance writers, a management content system and a content discovery platform for advertisers. New revenue models are added with those features and includes income from services, commissions, transactions, subscriptions and advertising.
Mandate to redesign the website of RE/MAX Quebec
Urbanimmersive has recently finalized and delivered the new real estate website of RE/MAX Quebec. This new website will soon be on-line and includes an innovative property search field and a section of the real estate blog powered by Urbanimmersive. RE/MAX Quebec operates one of the most-visited brokerage real estate websites in Canada.
Centris
In August, 2015, the company announced the signing of a memorandum of understanding with Centris for the establishment of a strategic partnership to the local and international marketing of its real estate visual content provider marketplace. Discussions are progressing and allow to consider the signing of a final agreement in the coming weeks, as well as a deployment in early calendar 2016. Centris also recently confirmed that it will be using for its own purpose the Urbanimmersive's marketing content platform for Centris's blog section of its portal.
Business development
Urbanimmersive recently concluded two new affiliation agreements for the use of its real estate marketing content platform: one with the brokerage agency Proprio Direct and the other with Projet Habitation, a real estate Web portal operated by the company Publi-7. Proprio Direct has recently integrated the marketing content platform to its new real estate blog section, and Projet Habitation will perform the integration in early 2016. The Projet Habitation portal is one of the most visited new home and condo portal sites in Quebec. The company will continue its marketing efforts in order to conclude other affiliation agreements in the real estate market and will be targeting organizations outside Quebec.
Thanks to the agreements concluded in 2015 with the APCHQ, RE/MAX Quebec, and recent business developments with industry leaders Centris, Proprio Direct and Projet Habitation, the company is taking a leadership position in the real estate marketing content market in Canada.
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