Keywords: The Most Important Part of Your SEO Campaign
 

Everyone knows the importance of SEO (search engine optimization). But did you know that choosing the right keywords to optimize for are the most important aspect of SEO? Here are some tips for choosing the right keywords...

Targeting Keywords

A top position for any keyword won't suffice. In order to increase your ROI, it is vital to ensure that you target the most appropriate keywords for your pages, and for your business. While generic, or very general topic keywords, may have the highest number of searches conducted in a month they are also the most competitive and typically least productive.

Competitive Keywords

The more competitive a keyword the more pages that you need to compete with in order to benefit from an SEO campaign. Many of the pages that appear at the top of the list will also be well optimized and have a powerful link profile, making it difficult to rank highly.

Improved Conversions With Targeted Keywords

General topic based keywords have also proven to have lower conversion rates compared to more specific keywords. Targeted keywords generate targeted visitors, and targeted visitors are much more likely to be active while on the pages of your website.

How Keyword Research Helps

Keyword research helps you to identify keywords that are relevant, targeted, and preferably less competitive. By finding the right blend of these factors you can minimize the time it takes to rank well, actually increase the number of visitors, and improve your conversion rates. Targeted keyword research leads to better profit opportunities and improved ROI.

Tailoring Your Keyword Research To Your Needs

Every page of a website needs to be treated as an individual project, especially in terms of marketing. Each page will usually attract different visitors in different stages of the purchasing process. Deep product pages will often catch visitors while they are at their most profitable - when they're ready to buy. General pages and even product category pages can be used to attract more general terms, but they should still be properly researched and targeted very precisely to your target market.

Niche Keywords

Niche keywords are often talked about as being the ideal variety of keywords for a page. A niche keyword is a highly targeted, very specific keyword. It is geared towards a corner of the market in which you operate and typically has very few competing pages. Niche keywords don't usually create much in the way of traffic but the traffic that they do create is highly targeted and very active. It attracts excellent conversion rates ensuring that you get a good return on your marketing investment.

Long Tail Keywords

Many web pages will gain visitors from natural keywords within the text. These long tail search terms again produce highly targeted visitors and while each individual term will not produce more than one or possibly two visitors over the space of the month, they do all add up. It is virtually impossible to research long tail keywords because of their infrequency, but by using popular keywords you heighten the chances of seeing more on your website.

Why Keyword Research Is Important

Keyword research is an important aspect of SEO because it helps to identify the terms that surfers use to access sites similar to yours. This, in turn, enables you to optimize the pages of your site and your link profile in order to attract those visitors. By doing so, you may also improve the number of long tail searches that lead to your site, and these product highly targeted visitors for little optimization effort.

Very good information! thanks for sharing it with us.

I would also recommend that you could also hunt for the best keywords at the 7 search keyword tool. It's great for finding the best searched keywords.

Key words have a very big role in every website and I agree to it. Here word tracker and other keyword tools come in handy

I agree. The most important is the keywords. If you find good keywords to target with high search volume it can convert to revenue.

The importance of keyword research at the beginning of any SEO project cannot be understated. It is the foundation, and must be completed before anything else is done. Only then can you begin to optimize a Web site for targeted keywords that will receive traffic but are also achievable to rank for in a reasonable amount of time.

that's true Rita, keyword research and optimization goes on because the trends in search engines are changing everytime so you have to go with the flow

I totally agree, Keyword optimization is the first and most important step in any persons campaign. A person can work so hard with a keyword that is not getting searches on thus his whole campaign could be ruined. While another choose the perfect word, had the same campaign would probably generate more revenue and sales than the first person did.
That all comes back to the first steps, choosing the right keyword and choosing the right market.

use long keyword phrase to get targeted visitors and to face less competition.

Thanks for sharing this. Keywords still do play an important part in website optimization.